
Celebrating World Book Day: A Focus on Stories, Not Costumes
Learn all about how we celebrate World Book Day in a way that removes stress, pressure and cost and prioritises meaningful connection with books.
From bedtime reading to singing in the car, the everyday moments you share with your child are already building the foundations for literacy. Discover simple, practical ways to nurture early years confidence with words, letters and sounds with no special resources needed.

Early years literacy refers to the foundations children build before they start formally reading or writing. Early literacy grows from connections, conversations and everyday experiences which shape children’s confidence and curiosity. Laying the foundations for early literacy doesn’t need to be complicated and there are a number of simple ways you can support this at home. Here are our top tips for encouraging early years’ literacy in daily life.
This can be little and often, wherever opportunity presents or as a more structured part of your bedtime routine as a family. Let children choose their favourite book and don’t worry if it feels like you are reading the same one constantly as repetition is brilliant for language development and building children’s confidence.
Our top tips for reading with young children are:



This can feel a little one sided if you have a young baby but conversation is an important building block in early years literacy, even at a very early age. Talking together and narrating the day and surroundings positively impacts language and communication skills. Some ideas are:
These can all be tailored to a child’s interests and build vocabulary and understanding to support children’s learning. Making this part of your daily routine helps children to recognise patterns and language which build important early literacy skills, e.g. “Let’s put on our shoes…now we put on our coats…mummy opens the door…time to go outside.” When children know what to expect next it helps to forge neural connections and language skills which are excellent foundations for early years’ literacy and encouraging young children to thrive.
Nursery rhymes, songs, and rhythm help children hear the sounds in words which is great early years literacy preparation. Singalongs at home and in the car are a great way to bond and have fun whilst also nurturing early years’ language and literacy skills in children. The repetition of songs and rhymes also builds familiarity and confidence for children as they encounter new words and sounds. Songs with actions are also great for building early literacy skills as they help children to connect words and actions, some popular examples are:
This is a great and cost-effective way to introduce new books to children and let them follow along with a wealth of new printed words. The message that print carries meaning is important and prepares children for the new words they will encounter on their early years literacy journey. Local libraries often run free singing and storytelling sessions which are a great way for children to learn these skills in a social setting, as well as providing families with the opportunity to meet new people also.
Different surroundings provide the perfect environment for different experiences and conversations. Children have the opportunity to make connections between books and the real world, e.g. “Look, a dog like in our reading book!” This deepens their understanding of both stories and real world experiences. Outings also introduce unfamiliar words through new surroundings and give families a wider range of experiences to talk about together, keeping shared stories and conversations engaging for both children and adults.
Reading signs on a walk, looking at words on books and toys and spotting letters on packaging are all great ways to learn about the meaning of print and build letter recognition. Talking about the shape of these words and letters helps to build recognition about how they are formed in readiness for writing.
Open questions encourage children to consider their answers and explore their feelings, motivations and enjoyment of the world around them. This builds excellent foundations for early literacy skills as children intentionally choose the language they use to express themselves which strengthens comprehension, narrative skills and also critical thinking. Here is some inspiration for open ended questions:
Scribbling with crayons, painting pictures, painting with water outside, drawing in the bath steam or with bath crayons are all great ways to build early writing foundations. Mark making play encourages children’s understanding that marks carry meaning and that words and concepts can be visually displayed. Mark making also encouraged fine motor skills and pre-writing skills needed for holding a pencil and forming letters whilst helping children to express ideas and build confidence.



Courtney Skeggs, Quality Communications Partner at Partou says:
“Reading opens doors for children in ways that last a lifetime. It fuels imagination, builds language, strengthens relationships, and gives every child the chance to see themselves and others in the stories they explore. When we make books visible, accessible and enjoyable every day, we’re helping them to fall in love with reading.”
Building early literacy skills at home doesn’t require special resources or formal teaching; it grows from the simple, everyday moments you share together. By weaving these small, simple practices into daily life, families can nurture children’s confidence, curiosity and readiness for reading and writing in the years ahead.
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Learn all about how we celebrate World Book Day in a way that removes stress, pressure and cost and prioritises meaningful connection with books.

Partou are pleased to announce the acquisition of two North West nurseries.
Read more about this exciting development.